.Manly Bands is a direct-to-consumer dealer of guys's rings. The business launched in 2016 after John Ruggiero, the co-founder with his partner Michelle, could not discover an ideal wedding celebration band.This is actually Ruggiero's second look on the podcast. In April 2021, our team reviewed the provider's founding, unique ring components, and also even more. Since then, Manly Bands has obtained its own producer. The manufacturing of rings coming from, point out, Jack Daniel's scotch barrels or even Fender guitar strings creates compelling video clip, mentions Ruggiero, best for storytelling on social media as well as in other places.The whole entire audio of our discussion is ingrained listed below. The transcript is actually revised for length and quality.Eric Bandholz: Offer our team a review of what you carry out.John Ruggiero: My better half, Michelle, and also I began an on-line ring company called Manly Bands in 2016 to deal with a complication of wedding ceremony bands for males. Our company were simply gotten married to. I possess huge fingers and also couldn't find a band that I just liked that was actually certainly not overpriced. My alternatives were purchasing coming from a catalog or having something personalized.I wound up purchasing coming from a website. The band showed up in a flat mailer, without any package or customer support. It was actually an awful experience through today's ecommerce requirements.We got wed, relocated to Florida, and also required a job. Our experts informed our own selves, "Our experts're both business owners. Why don't our team produce our personal company?" Our experts talked about the kinds of problems we would certainly found as well as just how to handle all of them. My band expertise turned up, and also our company opted to try to fix it for other people.Our objective when we began was actually to pay rental fee. We believed creating a couple many thousand dollars a month from this would certainly be actually amazing. We considered it a way of life company, certainly not high-growth. It was actually just Michelle as well as me in our garage creating bands and also delivering them out to consumers. Our company had actually hit on something. Our information sounded with potential customers.Michelle as well as I make an exceptional staff. I produce concepts, as well as she's the implementer. A lot of our effectiveness heads to her creative thoughts. She names the bands and creates personas. She links the rings to clients. Illustrating a band only as "eight-millimeter dark" really did not suffice.We created rings from special materials, like Port Daniel's gun barrels or even exclusive metallics. Your business removed. Since then, our experts have actually developed greatly. Our experts currently have over 55 folks in the Manly Bands family members. Regarding half of those are actually ring craftsmens that operate in our just recently acquired manufacturing shop in Utah.Bandholz: When did you acquire a supplier?Ruggiero: About a year as well as a half ago. Our company had actually been their client for a long times, so we knew all of them well. Many of their company was actually retail, which really did not interest our team-- visiting mom-and-pop jewelers. They maintained their wholesale customers as well as brand name. Our experts acquired some of their properties and carried over workers.Bringing on a production group has been one of the best things our experts've done. It is actually been actually fabulous to go out there certainly as well as view them bring in rings out of Fender guitar strands or even metallic coming from an M1 Abrams tank.Bandholz: Exactly how carries out internal manufacturing impact marketing?Ruggiero: It is actually been significant. Taking a cam to the other side of the office as well as filming the crew making use of turrets to cut the metal rods or scotch gun barrels right into bands makes for incredible video. Our experts possess our video camera staff available at all times. Our team make use of that video on our social networking sites and also in our adds as well as newsletters. We attempt to advertise that because a lot of firms in the males's ring space don't make. They drop ship or even purchase coming from overseas and after that deliver it out. Yet our experts desire it to last a life time and also be actually something folks may take pleasure in.Our company have actually had a considerable amount of effectiveness along with our military culture selection, where we source unique army materials. Our team possess the M1 Garand rifle inventory, the wood component, from War of the nations I. Viewing our team placed that in the turret as well as cut a piece out for a ring is actually amazing.Our advertising and marketing for those bands refer to the history, the soldiers, where the weapon was actually utilized, and points like that. My partner and also I studied filmmaking in college. We use our abilities to teach and narrate. For example, I lately acquired an email coming from a customer who discussed that his grandfather utilized to drive M1 storage tanks. The client gifted one of those rings to his grandpa, and also they possessed very a mental substitution. It behaves to aid clients associate with their past as well as develop something meaningful.Bandholz: Where can people acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, too. I perform Twitter as well as LinkedIn.